Volvo, McDonald's Set Sail To Promote Pirates

McDonald's, Volvo board "Pirate" ship sails > Volvo, McDonald's Set Sail To Promote Pirates

McDonald's and Volvo are launching a joint promotion for the upcoming "Pirates of the Caribbean: Dead Man's Chest" July 7 premier.

The restaurant will award a Volvo XC90 SUV to one customer a day for 28 days, and incorporate Volvo-dedicated packaging on select food items.