Energy drink sales continue to climb

The energy drink segment continues to grow while the sales of traditional soda fall, despite the similarities in calorie and sugar content.

Sales of energy drinks in the U.S. are expected to jump more than 70% this year from $3.5 billion in 2005, according to Beverage Digest. Soft-drink sales fizzle while thirst for energy sizzles

It may means this is to be a new war among giants such as CocaCola, RedBull and others!