2 June 2006

Starbucks rolls out breakfast sandwiches in Chicago

Starbucks rolls out breakfast sandwiches in Chicago with a Cup of joe and a sandwich at Starbucks

Chicago is the latest market in which Starbucks is selling hot breakfast sandwiches to complement its coffee offering. Breakfast food is a logical next step for the company, one food industry consultant says, especially given that for many people, Starbucks has become part of a morning routine.

I don't know about Chicago, but here in Greece Starbucks has to sell sandwiches if they want to compete with the rest local players. And they do so.

No comments: