American Apparel gets Second Life > American Apparel's Virtual Clothes
Seeking to build its brand online -- and drive sales offline -- American Apparel now sells digitally rendered versions of its chic clothes in a boutique set up within the virtual game "Second Life."
Since opening the online boutique, it has sold more than 2,000 items -- with which purchasers can outfit their online avatars -- for $1 and less
29 June 2006
American Apparel's Virtual Clothes
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