Paris Men's Fashion Week

In pictures: Paris Men's Fashion Week > In pictures: Paris Men's Fashion Week

A five-day fashion show is under way in Paris, displaying the latest in menswear.

Hearst plans online "Fashion" push for September

Hearst plans online "Fashion" push for September > Print Is Just Part of a Big Hearst Push

Hearst is unveiling "30 Days of Fashion," an online campaign featuring podcasts, blogs, contests and giveaways timed to September's Fashion Week.

The promotional event, which includes Harper's Bazaar, Esquire, Cosmopolitan and six other Hearst titles, has yielded almost $10 million in ad revenue from marketers, including L'Oreal Paris and Citibank.

Chinese youth are brand and price savvy

Affluent Chinese teenagers are fashion-conscious and largely loyal to domestic brands, but they'll switch brands if they can save money, according to new research from McKinsey.

The report, based on interviews conducted in 6,000 Chinese households and in-depth talks with 800 teens, reveals a $50 billion urban teen market in China. Chinese teens more conservative than their elders Report: Chinese youth are brand and price savvy.

Read this brand new report!

American Apparel's Virtual Clothes

American Apparel gets Second Life > American Apparel's Virtual Clothes

Seeking to build its brand online -- and drive sales offline -- American Apparel now sells digitally rendered versions of its chic clothes in a boutique set up within the virtual game "Second Life."

Since opening the online boutique, it has sold more than 2,000 items -- with which purchasers can outfit their online avatars -- for $1 and less

Study reveals 'oldest jewellery'

The earliest known pieces of jewellery made by modern humans have been identified by scientists.

The three shell beads are between 90,000 and 100,000 years old, according to an international research team. Two of the ancient beads come from Skhul Cave on the slopes of Mount Carmel in Israel. The other comes from the site of Oued Djebbana in Algeria.

So, wanna find out more? Then read this article > Study reveals 'oldest jewellery'

Fashion detox

Laurence Llewelyn-Bowen can't live without his cuff links.

Rap queen Estelle won't be parted from her Fendi wellies, while for Barbara Ellen, black is always the new black. So how would they cope if forced to abandon their signature style?

Five famous names change their look - and their outlook. Fashion detox In my house, black is back. Now, that's a nice comment!

Fashion for the Ladies by Erotokritos

Greek-Cypriot, Paris based designer Erotokritos, studied fine art and textile design in San Francisco and fashion at Studio Berçot in Paris. After working for various Parisian Fashion Houses, he launched his own label in 1994.

He quickly gained reputation for his colorful collections that capture the essence of effortless Parisian chic. In the spring of 1996 he opened his own boutique in Paris followed by a second one, which just opened this year in the Marais District.

Erotokritos Designs are available all over the World. For information regarding your nearst outlet visit Erotokritos website http://www.erotokritos.com/