Hearst plans online "Fashion" push for September > Print Is Just Part of a Big Hearst Push
Hearst is unveiling "30 Days of Fashion," an online campaign featuring podcasts, blogs, contests and giveaways timed to September's Fashion Week.
The promotional event, which includes Harper's Bazaar, Esquire, Cosmopolitan and six other Hearst titles, has yielded almost $10 million in ad revenue from marketers, including L'Oreal Paris and Citibank.
7 July 2006
Hearst plans online "Fashion" push for September
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