Polluting The Blogosphere

Bloggers who plug products should say so

BusinessWeek's Jon Fine says bloggers who plug products for a fee without disclosing the arrangement damage the credibility of the whole blogosphere by further blurring the line between advertising and editorial content.

"...[M]edia today is so cynical that you have to come out and say that shilling without disclosure is a bad idea," Fine writes. Read the article at Polluting The Blogosphere