Chinese youth are brand and price savvy

Affluent Chinese teenagers are fashion-conscious and largely loyal to domestic brands, but they'll switch brands if they can save money, according to new research from McKinsey.

The report, based on interviews conducted in 6,000 Chinese households and in-depth talks with 800 teens, reveals a $50 billion urban teen market in China. Chinese teens more conservative than their elders Report: Chinese youth are brand and price savvy.

Read this brand new report!