9 June 2006

Digital could hold key to magazines' future

Digital could hold key to magazines' future if and when Magazines Meet Web 2.0

The magazine industry, which once looked at new media as a threat to its existence, may find its future in portable digital versions of established titles, according to Peter Meirs, Time Inc. director of alternative media, who spoke on June 6 at a Magazine Publishers of America luncheon. "Web 2.0 is really about engagement," he said.

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