Digital could hold key to magazines' future if and when Magazines Meet Web 2.0
The magazine industry, which once looked at new media as a threat to its existence, may find its future in portable digital versions of established titles, according to Peter Meirs, Time Inc. director of alternative media, who spoke on June 6 at a Magazine Publishers of America luncheon. "Web 2.0 is really about engagement," he said.
9 June 2006
Digital could hold key to magazines' future
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Friday, June 09, 2006
Ετικέτες Lifestyle, Marketing, Technology
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