27 June 2006

European trademarks vs. Google

Google, Vuitton battle over trademark, open Net: European trademarks vs. Google.

A French appeals court ruling on whether Google violated the trademark of Louis Vuitton Malletier, a unit of LVMH, by allowing online ads for competitors and knockoffs to appear when the luxury leather goods maker's name is searched, demonstrates the conflict between protecting marketing images and maintaining an open Internet.

A lower court last year ruled in favor of Vuitton's claims of trademark counterfeiting, unfair competition and misleading advertising, ordering Google to pay $250,000 in damages.

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