While purveyors of search advertising are trying to sell marketers on the virtues of lead generation and sales via pay-per-call advertising, some marketers worry that it could lead to a high-volume of indiscriminate customer inquiries that won't necessarily lead to corresponding conversion rates.
Read this > Pay-Per-Call Struggles to Prove Worth in Internet Ad Realm
2 June 2006
The future of pay-per-call
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