Google Tool for Crisis Management

The Internet is at the center of many of the crises that prompt clients to call me these days, specifically the ease by which negative information proliferates online and how challenging it can be to both track and counter the negative.

However, Google Tool for Crisis Management is apossible remedy.

When you look at a broader term, e.g., "crisis management," once again the results aren't what one might expect.The top three languages in which the term is searched the most often are Greek, Tagalog and Finnish. English is fourth.

When you look at the top 10 cities, the first U.S. city is ranked 8th (Washington, D.C.), with the top ranked being Athens, Greece.And when you look at the regional rankings, the U.S. doesn't even make the top 10, which starts with Pakistan and ends with Indonesia.

Google explains the ranking system as follows. Read more, click the link provided above.