Niche new-media sites find financial backing: Bloggers Find Financial Backers For Their Independent News Sites
Rafat Ali's paidContent.org and Om Malik's GigaOm.com are just two of the highly focused new-media blogs that have attracted not just an attentive online audience, but investor dollars as well.
While the dollar amounts involved are small, the trend suggests that the specialized audiences drawn to small, online niche publications are increasingly of interest to advertisers.
27 June 2006
Niche new-media sites find financial backing
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