O&M wins Grand Effie for "Real Beauty" >
Ogilvy Takes Grand Effie, the big prize at the 38th annual Effie Awards went to Ogilvy & Mather's integrated Web, outdoor, TV and public relations "Campaign for Real Beauty" for Unilever's Dove, which offered images of full-bodied women in place of the usual skinny models.
The June 7 event in New York bestowed 112 Effies in more than 50 categories, including three new trophies, for media strategy, third screen (using mobile phones) and anything goes.
9 June 2006
Ogilvy Takes Grand Effie
Αναρτήθηκε από
grhomeboy
στις
Friday, June 09, 2006
Ετικέτες Advertising, Marketing
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