Old media billboards adjust to the digital age.
Signs of the new (?) times. Interested to know more? Then read this Outdoor ads make high-tech comeback Billboards, an old media stalwart, are being revitalized by taking interactive cues from, and working with, new media.
A new generation of interactive, digital billboards are being shared by various marketers, who can rotate their messages by the minute, while static billboards are being used to direct consumers to online and mobile promotions.
23 June 2006
Old media billboards adjust to the digital age
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