Outlook for U.S. online travel sales.
A new eMarketer report forecasts online leisure/unmanaged business travel sales in the U.S. will total $78 billion this year, up 20% over last year, while online corporate sales will be in the neighborhood of $37 billion.
Airline tickets will account for over half of online leisure/unmanaged business travel sales and hotel reservations for over a third. The majority of these sales will take place on supplier Web sites at the expense of online travel agencies. Going forward, this gap will only widen.
Online travelers are an affluent and highly educated subset of the online population. They visit multiple travel sites to learn about destination, compare travel options and find the best airline and hotel rates. Online business travelers are particularly attractive to the travel industry. They are technology savvy and less price sensitive than leisure travelers.
Get the facts at > Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
23 June 2006
Outlook for U.S. online travel sales
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment