P&G's Crest to land in bars, clubs. How wonderful!
P&G Moves Into Mobile-Marketing, Procter & Gamble's new mobile marketing division is rolling out a promotions campaign for Crest Whitening Plus Scope Extreme Toothpaste that allows consumers to text in responses to dating quizzes.
The marketing will advertise on bar napkins, night club bathroom signs and in other guerilla methods in addition to traditional outlets including TV, print and Internet.
21 June 2006
P&G Moves Into Mobile-Marketing
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