The really small screen may be future for MTV. I
n this article The Shorter, Faster, Cruder, Tinier TV Show as it turns the mature brand-age of 25, MTV is thinking small, as in the small screens of mobile phones, iPods and game players, as a way to stay current with today's 15-year-olds.
Leading the effort to develop this cutting-edge programming is Dave Sirulnick, the network's newly appointed EVP for multiplatform production, news and music.
2 June 2006
The really small screen may be future for MTV
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