29 June 2006

RealNetworks streams ads in online games

RealNetworks streams ads in online games: RealNetworks to Put Streaming Ads in Free Online Games

RealNetworks announced it will begin serving streaming-video ads via its RealArcade gaming site, which offers free previews of downloadable games.

Since very few users of the site purchase games, the plan is to monetize the visits of non-paying users through advertising.

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