Where is the podcasting payoff?

Where is the podcasting payoff?

Are Profits Elusive When It Comes to Podcasting? While the start-up costs for a budding podcaster are low, computing equipment, a decent microphone and server space, the payoff may still prove elusive.

It's notoriously difficult to build audiences for narrowcast media like podcasting, and harder still to lure advertisers or paying subscribers to untested offerings.