Are TV viewers "Ready" for DVR ads?
Please touch that dial KFC, Coca-Cola and GE are among the marketers experimenting with "DVR ready" ads that contain hidden messages or scrambled entertainment to keep viewers from surfing past them.
But it remains to be seen whether the gimmick will catch on with viewers, and therefore convince skeptical advertisers of TV's marketing viability in the digital age.
6 July 2006
Are TV viewers "Ready" for DVR ads?
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