3 July 2006

E-mail versus RSS

E-mail versus RSS > A World Without Spam? Can't believe it though.

While Real Simple Syndication feeds offer some advantages that e-mail lacks, including the ability for marketers to push updated information without worrying about spam filters or other delivery issues, it is not without its downsides.

RSS is relatively easy and inexpensive, but is less useful than e-mail in terms of targeting likely prospects and offering personalization, writes OMMA Magazine's Lynn Russo.

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