Maxell's "Guy" to be face of X Games campaign > Maxell Targets Youth Market With X Games Campaign
Maxell's iconic "Blow Away Guy" will be the star attraction of a major print, online and TV sponsorship with ESPN for the Aug. 3 through 6 "X Games 12" action sports competition in Los Angeles.
The campaign includes ads in the print editions of Rolling Stone, Stuff and Wired!, as well as Yahoo! Music, and a specially created online game aimed at younger consumers.
7 July 2006
Maxell's "Guy" to be face of X Games campaign
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