So the new, Starbucks-like look that McDonald's has rolled out in this classic Middle American test-market tickles the design palette in a way that no knock-your-eyes-out architectural whammy by Frank Gehry or Santiago Calatrava ever will.
We visit museums by those architectural stars, but we practically live in McDonald's. The company estimates that more than 25 million people a day eat at its U.S. outlets. McDonald's new look now McDonald's is playing a controversial, high-stakes game of architectural catch-up, transforming its harsh, plastic-heavy interiors into soft, earth-toned places where you might linger with your laptop in an upholstered chair beneath a stylish pendant light.
On the outside, McDonald's wants to ditch those screeching ketchup-red and mustard-yellow mansard roofs for a more muted look.
4 July 2006
McDonald's new look
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