Peet’s Brews Expansion

Peet’s considers its fresh roasted beans the “gold standard” in coffee.

Again, without naming giant Starbucks, O’Dea says Peet’s prices in stores are typically five to 10 cents more a cup than its competition and about 10% higher for a bag of whole beans. “Even at $11 per lb., it’s only about 23 cents a cup,” he notes.

In this article Peet’s Brews Expansion it is also said that Peet’s retail units, which also sell pastries, account for 68% of the company’s business, with the remainder fairly evenly split among the other three channels, with grocery stores holding a slight majority share. The average mature Peet’s store has annual revenues of $1.3 million.