NBC dials up YouTube for online distribution

NBC dials up YouTube for online distribution, NBC and Web-video hosting site YouTube have announced a partnership in which NBC will get a branded page on the YouTube site that will feature promotional content related to NBC TV shows.

While the financial terms of the deal were not disclosed, there was a price for YouTube, it announced it would be more aggressive in deleting user videos that contain copyrighted material used without permission.

Read this NBC to Team With YouTube and this NBC Taps Popularity Of Online Video Site
While video posted by users is compelling, it is not going to pay the rent, the company said.

Google's new concept: Computer "hears" TV, serves up content

Google's new concept: Computer "hears" TV, serves up content: Listen to This: Google Plan Lets Laptops Hear Your TV

Under a new interactive concept being tested by Google, a computer could "listen" to its user's TV, and serve up social networking, editorial and ad content relating to what's being watched.

The system is not based on new technology, but instead uses a computer's microphone to receive the TV audio and match it to a database that serves up the related content.

Group maps out guidelines for mobile Web sites

Group maps out guidelines for mobile Web sites: Tech companies agree on mobile Web rules

The Worldwide Web Consortium, a group that includes Nokia, Vodafone Group and Google, said it has set up guidelines for developers to design Web sites for the mobile Web.

Among other things, the guidelines suggest developers design sites with minimal graphics and with content appearing at the top of the screen.

Global alliance seeks more flexible copyright system

Global alliance seeks more flexible copyright system In Digital Age, Advancing a Flexible Copyright System

An alliance of scientists, lawyers and artists has been working toward a "creative commons" that allows artists to decide if they'd like to share rights to their work or retain those rights.

New technology is the impetus behind this reexamination of intellectual property, and the founders of the Creative Commons system hope that new policies and business models will allow a more flexible approach to copyrights.

Vending Machine Makeover

Healthy vending provides nutritional options: Vending Machine Makeover

Fit Fuel has developed vending machines that offer nutritious fare including nuts, granola bars and protein bars.

The Fit Fuel founders have "branded the machines to look attractive and grab people's eyes," and hope that the machines, which make nutritious food accessible and convenient, will play a role in battling obesity.

American Apparel's Virtual Clothes

American Apparel gets Second Life > American Apparel's Virtual Clothes

Seeking to build its brand online -- and drive sales offline -- American Apparel now sells digitally rendered versions of its chic clothes in a boutique set up within the virtual game "Second Life."

Since opening the online boutique, it has sold more than 2,000 items -- with which purchasers can outfit their online avatars -- for $1 and less

Warner Bros. to distribute content online through Guba

Warner Bros. to distribute content online through Guba > Warner Bros. To Offer Content Online via Guba

Warner Bros. said it will sell movies and TV shows via Guba's search engine and video-sharing community. The agreement comes a month after Warner Bros. announced a deal to sell movies through the BitTorrent peer-to-peer system.