Marketers whose rapid growth has coincided with the rise of Internet advertising are finding that they can make an impact with outdoor and radio advertising, especially as prices are rising on sought-after keywords and banner space on popular sites.
Even some online-only retailers like 1-800-Flowers.com and Netflix are looking to traditional advertising media, although others such as Amazon.com, prefer to do their advertising online. Web Advertisers Find Offline Ads Can Pay Off Too
25 May 2006
As Web rates soar advertisers look offline
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