Virtual nightclubs have bottom line in mind

At Interscope Records' Pussycat Dolls Lounge on the Web community Doppelganger, users, via an avatar, can talk and "dance" with club-goers, interact with the performers via chat sessions and, most importantly, buy music and other merchandise.

The interactive lounge is the latest attempt by the music industry to tap the popularity of social networking sites to raise their artists' profiles and boost sales.

Read this to learn more > Net nightclubs, virtual venues generate real dollars