Industry responds to Google video ad plan

Some industry insiders think Google's plan to include pre-roll video ads as part of its AdSense service represents a move away from targeted ad placement and toward the more nebulous realm of brand advertising.

But most agree that Google's power and influence, not to mention resources, guarantee that more marketers will consider online video as a viable advertising medium, now that Google is in the game.

Check this out > New Google Video Ad Product Prompts Questions