26 May 2006

Yahoo! and eBay announce ad partnership

Looking to grow revenue, add users and improve their standing with advertisers, Yahoo! and eBay have announced an advertising partnership, in which Yahoo!'s search functionality will be integrated into the eBay tool bar.

In addition, Yahoo! will use eBay-owned PayPal for transactions completed via Yahoo! properties, and also will act as the sole third-party provider of display ads on the eBay site.

Read on > Yahoo and EBay Join to Fight the Giants

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