26 May 2006

Microsoft looking at mobile ad acquisition

Microsoft's MSN unit reportedly is in talks to acquire privately held mobile phone ad serving company Third Screen Media.

With more than 200 million mobile phone subscribers nationwide, technology consultancy Ovum estimates that the market for mobile ads will grow from $45 million in 2005 to $1.3 billion by 2009.

There also is the possibility that some mobile providers could switch from a subscription model to an ad-supported model.

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