Continuous exposure for World Cup sponsors.
Read this > For sponsors, huge global exposure. Soccer features two 45 minutes halves of play with few breaks, so while broadcasters won't be able to air frequent commercials, marketers sponsoring official in-stadium signage and "ambush marketers" seeking free airtime will have a chance to reach billions of consumers across the globe.
Among the official sponsors forking over an average of $35 million each are Adidas, Coca-Cola and Yahoo!
13 June 2006
For sponsors, huge global exposure
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