13 June 2006

MySpace Offers "Controlled" Hubs

MySpace to roll out marketer-friendly content > MySpace Offers "Controlled" Hubs

Marketers are leery of running ads against possibly racy content on the millions of MySpace personal profiles, so the social network is offering advertisers the closest thing to a gated community in the freewheeling world of online networking: stand-alone content-driven channels.

The content will be supplied by MySpace users, but there will be some editorial supervision.

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