Google tests new ads

Google tests "cost-per-action" ads.

In this article Google tests new ads Google is experimenting with a new advertising model in which marketers are only charged for an advertisement that leads directly to a sale or a sales lead. The cost-per-action method provides marketers with protection against click fraud that is not available in cost-per-click advertising.

And in this article Google Makes Commercial Videos Available Free Online Google makes commercial videos available for free: Google has begun offering free, ad-supported videos of some TV programs and films, which had sold for between 30 cents and $14.99. The online giant said it would continue to sell downloads of shows such as CBS Corp.'s "Survivor."