"Millennials" outnumber baby boomers.
The so-called Millennial generation, the 79 million Americans aged 9 to 28, regularly consume 20 hours of media per day, all of which is crammed into seven hours of actual clock time.
That means they are surfing the Web, watching TV, listening to music and playing video games simultaneously, making it difficult for marketers to reach them amid the general clutter.
Are you one of them? Find out here > 'Millennials' Big for Media Biz
26 June 2006
'Millennials' Big for Media Biz
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