Hybrid drinks replace traditional sodas

Hard Reality Hits Soft Drinks as Hybrid drinks replace traditional sodas.

Hybrid beverages such as energy drinks, enhanced waters and coffee colas are supplanting carbonated sodas, as consumers begin to look for more out of their beverages, one industry expert says.

According to Mintel, marketers launched 306 coffee beverages, 193 energy drinks and 140 water drinks in 2005.