Marketers reach out to gay customers: Hey, Gay Spender, Marketers Spending Time With You
Film festivals and gay television networks are offering consumer products companies new venues through which to reach gay consumers.
Pernod Ricard USA, for example, funded a gay lifestyle documentary, while companies such as Anheuser-Busch Cos., Bacardi, and Johnson & Johnson have advertised on Logo, the gay television network launched a year ago by Viacom.
27 June 2006
Marketers reach out to gay customers
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