Marketers must adjust to new-school TV viewing

Marketers must adjust to new-school TV viewing.

Read this report here > As More Consumers Pay for TV Programming, Advertisers Must Adapt As TV moves from a "cold," passive medium to a "warm," interactive one, marketers will have to develop new revenue models to make up for the diminished appeal of the traditional commercial broadcast, according to a new study from Havas' MPG Intelligence.

But the research also shows that this new interactive style of viewing will not replace traditional broadcast in the near future.