23 June 2006

MySpace sees revenue in "safe" content

MySpace sees revenue in "safe" content.

Will this be their next move after all the allegations and difficulties they recently had? Read this report here > MySpace Draws Ads by Offering 'Safe' Content

This May, The Walt Disney Co. leveraged the popularity of social network MySpace.com to promote its summer blockbuster "Pirates of the Caribbean: Dead Man's Chest". But Disney wasn't about to jump headlong into the user-controlled areas of MySpace, so the social network, in what is becoming an increasingly popular arrangement with mainstream marketers, built the company a "safe" area to use for promotional purposes.

No comments: